The Challenge

• Increase Brand Visibility: Compete in the growing self-image market, where hair extensions have become increasingly popular, especially among celebrities.
• Combat Aggressive Competition: New entrants were aggressively using celebrity endorsements to capture market share, while Prostyles had not fully leveraged their brand’s potential.
• Launch a New Brand Identity: Prostyles had refreshed their brand but needed to deploy a relevant marketing strategy and content to make an impact.

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What We Did

With a tight six-week deadline, we launched Prostyles’ first marketing campaign under their new brand identity. This included:
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Celebrity Influence
Leveraged the endorsement of Kerry Katona, who was styled with Prostyles extensions, with paid advertising in OK Magazine to maximize exposure.

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Multi-Channel Marketing Strategy
Developed a comprehensive campaign across event marketing, social media, email marketing, and a sales funnel program. We supported an event with Creative Head magazine in London, aligning it with the paid advertising in OK Magazine.
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Targeted Messaging
Conducted an internal analysis to create a communication and messaging plan, ensuring precise targeting across segments of their audience. We crafted a digital marketing strategy that included paid and organic social media, email marketing, and PR efforts.

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Result

• 100% Sales Increase: Achieved a phenomenal sales boost in the month following the campaign.
• Lead Generation Success: Captured a large list of leads, including training bookings with 10 new salons and registrations from 50 new mobile stylists.
• Sustainable Marketing Processes: Established new templates and processes to ensure future campaigns are managed effectively and consistently.
• This strategically executed campaign not only doubled sales but also positioned Prostyles as a leading brand in the competitive hair extension market, leveraging the influence of celebrity endorsements.